Healthcare Policy Changes Interpreted in Real-Time
The Challenge
A European-based pharmaceutical company with several products in the US market was under pressure to interpret and respond to rapidly changing US healthcare policies which could potentially impact access for their portfolio of oncology products.
When an executive order addressing the increasing prices of pharmaceutical drugs was signed, the company needed real-time guidance in order to formulate a strategy that would allow for continued US market access for their products.
The IP Solution
To begin, IP’s team of policy experts in Washington DC reviewed the executive order and provided a clear, concise summary.
Our team then collected and reviewed feedback from leaders in pharmaceutical manufacturing, oncology societies, financial markets, as well as pharmacists and physicians, to gain insight into the perception of the executive order by key stakeholders across the oncology ecosystem.
Through analysis of this extensive input, our team identified common themes and advised on likely scenarios for future implementation of the executive order.
The Results
Working on a extremely tight deadline, IP successfully reviewed the healthcare policy and provided meaningful insights which impacted the company’s overall market access strategy.
