The IP Solution
IP developed and executed a multi-pronged strategy to support the approval of a CPT code for the medical device.
As a key first step, our team worked closely with the manufacturer to author and submit an article to a peer-reviewed publication. It addressed the importance of the work and direct involvement needed on the part of physicians, to support the use of the device.
Following the publication of the article, our team delivered the guidance and support needed to submit an application to the American Medical Association (AMA) for a new CPT code.
Additionally, we engaged influential physicians and thought leaders within the supportive care space to advocate for the product and create awareness among providers and patients.