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Services to Guide You

Choose your starting point within the product development life cycle to learn how we can support your team with immediate solutions on your path to healthcare access. Or choose a service category to view our full suite of services across Market Access, Medical Affairs, and Market Research solutions.

PRE-CLINICAL

PHASE 1

PHASE 2

PHASE 3

REGULATORY REVIEW

POST APPROVAL & MARKETING

Build a Custom Strategy

Access the IP Illuminator™, our proprietary strategy building tool, to build a customized plan of strategic solutions IP can offer to meet your unique needs.

Medical Affairs and Education

Medical Affairs & Education

Leveraging relationships with key stakeholders in support of broad awareness for disease management.

Market Research

Market Research and Data Analytics services can help you to turn analysis in to actionable insights.

Market and Payer Access

Support for your market access and commercial teams as it relates to coverage, coding, and reimbursement strategies

Pre-Clinical

Thinking strategically about your long-term goals before you’ve begun human trials can have large payoffs down the road. By engaging the right stakeholders and obtaining a thorough understanding of the landscape you can set your innovations up for success early on.
Medical Affairs and Education Solutions >
  • Investigator and Scientific Advisory Boards
Market Research >
  • Business Development Due Diligence
  • Competitive Market Landscape Analysis
  • Market Landscape Assessment

Phase 1

From the first dose in man or woman, it’s important to begin thinking about strategies that will ultimately support access for your innovative solutions when they are finally brought to market.

Medical Affairs and Education Solutions >
  • Clinical Trial Recruitment Content Development
  • Development of Investor Decks
  • Foundational Modular Slide Library
  • Investigator and Scientific Advisory Boards
  • Investigator Meetings
  • Medical Communications Support: Abstracts, Posters
  • Medical Conference/ Congress Competitive Intelligence
  • Medical Conference/Congress Strategy
  • Publication Strategy & Content Writing
  • Scientific Advisory Boards
Market Research >
  • Business Development Due Diligence
  • Competitive Market Landscape Analysis
  • Market Landscape Assessment
  • Sales Forecasting – Preliminary, Economic Modeling, and Pricing
  • TPP Research

Phase 2

As your studies become larger and you seek to better understand dosing and efficacy, additional strategies need to be put into place to prepare you for your next stage of development, and eventual product launch.
Medical Affairs and Education Solutions >
  • Clinical Trial Recruitment Content Development
  • Competitive Brand Analysis
  • Competitive Intelligence
  • Development of Investor Decks
  • Foundational Modular Slide Library
  • Influencer/Key Opinion Leader (KOL) Identification and Mapping
  • Investigator and Scientific Advisory Boards
  • Investigator Meetings
  • Key Opinion Leader (KOL) Identification and Mapping
  • Medical Communications Support: Abstracts, Posters
  • Medical Conference/ Congress Competitive Intelligence
  • Medical Conference/Congress Strategy
  • One-on-One Key Opinion Leader (KOL) Engagements
  • Publication Strategy & Content Writing
  • Scientific Advisory Boards
  • Scientific Platform Development
  • Scientific Platforms
Market Research >
  • Budget Impact Analysis
  • Business Development Due Diligence
  • Competitive Market Landscape Analysis
  • Conference Research/Competitive Intelligence
  • Hospital Landscape and Formulary Decision Making
  • KOL Identification and Mapping
  • Market Landscape Assessment
  • Physician/ Patient Profiling, Segmentation
  • Product Value Proposition
  • TPP Research
  • US Payer Landscape Assessment
  • Value Proposition Development & Testing
Market and Payer Access >
  • Healthcare Policy Research and Education
  • Multi-Stakeholder Advisory Boards
  • Value Proposition Message Development and Testing

Phase 3

In this final phase of development before launch, having a broad strategy to ensure access will be a key to your future success. As you approach regulatory filing and likely approval, there are many pieces that must be put into place to support future success.
Medical Affairs and Education Solutions >
  • Advocacy Strategy and Engagement
  • AMCP Dossier Development and updates
  • Clinical Compendia and Pathways Submissions
  • Clinical Trial Recruitment Content Development
  • Competitive Brand Analysis
  • Competitive Intelligence
  • Development of Educational Medical Assets for Clinicians and Payers
  • Development of Investor Decks
  • Foundational Modular Slide Library
  • Fundamental Education for Account Managers, MSLs, Sales Leadership
  • Influencer/Key Opinion Leader (KOL) Identification and Mapping
  • Investigator and Scientific Advisory Boards
  • Investigator Meetings
  • Launch Materials Medical Writing
  • Medical Communications Support: Abstracts, Posters
  • Medical Conference/ Congress Competitive Intelligence
  • Medical Conference/Congress Strategy
  • MSL Soft Skills Training
  • MSL Training Materials
  • Objection Handlers/ FAQs/ DAQs (Frequently Asked Questions/ Difficult to Answer Questions)
  • One-on-One Key Opinion Leader (KOL) Engagements
  • Product Theaters/Webinars
  • Publication Strategy & Content Writing
  • Sales and MSLs Training Materials
  • Scientific Advisory Boards
  • Scientific Platform Development
  • Scientific Platforms
Market Research  >
  • Attitudes, Trial, and Usage (ATU) – Baseline & Market Performance Tracking
  • Budget Impact Analysis
  • Business Development Due Diligence
  • Clinical Compendia Landscape Mapping
  • Clinical Pathway Landscape Mapping
  • Clinical Pathways Landscape Research
  • Conference Research/Competitive Intelligence
  • Creative Concept Test
  • Distribution and Contracting Strategy Research
  • EMR Landscape Research and Monitoring
  • EU Payment Systems Research
  • GPO/Contracting Research
  • Journal Ad, Sales Aid, DTC Testing
  • Package Testing
  • Patient Treatment Flow/Journey & Buying Process
  • Physician/ Patient Profiling, Segmentation
  • Positioning
  • Sales Forecasting – Preliminary, Economic Modeling, and Pricing
  • TPP Research
  • Treatment Landscape Benchmarking & Analysis
  • US Payer Landscape Analysis
  • US Payer Landscape Assessment
  • Workforce Benchmarking
Market and Payer Access >
  • Clinical Compendia and Pathways Strategies
  • Coding Reimbursement Strategy
  • Electronic Medical Record (EMR) Vendor Engagement Strategy
  • Healthcare Policy Research and Education
  • Multi-Stakeholder Advisory Boards
  • Payer Strategy & Engagement
  • Pricing Strategy and Research
  • Value Proposition Message Development and Testing

Regulatory Review

This fast-moving time between regulatory filing and approval is ripe with strategic decisions which can support access to your innovations. Whether you have been assigned a standard PDUFA date, accelerated approval, fast-track designation, priority review, or breakthrough therapy designation, critical decisions during this timeframe will set the stage for your future success.
Medical Affairs and Education Solutions >
  • Advocacy Strategy and Engagement
  • AMCP Dossier Development and updates
  • Clinical Compendia and Pathways Submissions
  • Clinical Trial Recruitment Content Development
  • Competitive Intelligence
  • Development of Educational Medical Assets for Clinicians and Payers
  • Development of Investor Decks
  • Foundational Modular Slide Library
  • Fundamental Education for Account Managers, MSLs, Sales Leadership
  • Investigator and Scientific Advisory Boards
  • Investigator Meetings
  • Launch Materials Medical Writing
  • Medical Communications Support: Abstracts, Posters
  • Medical Conference/ Congress Competitive Intelligence
  • Medical Conference/Congress Strategy
  • MSL Soft Skills Training
  • Objection Handlers/ FAQs/ DAQs (Frequently Asked Questions/ Difficult to Answer Questions)
  • One-on-One Key Opinion Leader (KOL) Engagements
  • Product Theaters/Webinars
  • Publication Strategy & Content Writing
  • Sales and MSLs Training Materials
  • Scientific Advisory Boards
  • Scientific Platform Development
  • Scientific Platforms
Market Research  >
  • Access & Reimbursement Research
  • Attitudes, Trial, and Usage (ATU) – Baseline & Market Performance Tracking
  • Budget Impact Analysis
  • Business Development Due Diligence
  • Clinical Compendia Landscape Mapping
  • Clinical Pathway Landscape Mapping
  • Clinical Pathways Landscape Research
  • Conference Research/Competitive Intelligence
  • EMR Landscape Research and Monitoring
  • EU Payment Systems Research
  • GPO/Contracting Research
  • Market Performance Tracking: Message Recall
  • Patient Treatment Flow/Journey & Buying Process
  • Sales Force Effectiveness Research
  • Sales Forecasting – Preliminary, Economic Modeling, and Pricing
  • Stakeholder Research & Materials Testing
  • Treatment Landscape Benchmarking & Analysis
  • US Payer Landscape Analysis
  • Workforce Benchmarking
Market and Payer Access >
  • Clinical Compendia and Pathways Strategies
  • Clinical Guidelines, Compendia, and Pathways Maintenance
  • Coding Reimbursement Strategy
  • Electronic Medical Record (EMR) Vendor Engagement Strategy
  • Healthcare Policy Research and Education
  • Multi-Stakeholder Advisory Boards
  • Payer Strategy & Engagement
  • Pricing Strategy and Research
  • Value Proposition Message Development and Testing

Post Approval & Marketing

Just because your product has been approved does not mean your work is done. Whether you are anticipating incremental data releases, seeking approval in supplemental indications, filing for approval in additional markets, or facing previously unforeseen barriers to access, it is important to have a clear strategy to support the development and implementation of strategic solutions.
Medical Affairs and Education Solutions >
  • Advocacy Strategy and Engagement
  • AMCP Dossier Development and updates
  • Clinical Compendia and Pathways Submissions
  • Clinical Trial Recruitment Content Development
  • Compendia and Pathways Maintenance Strategies
  • Competitive Intelligence
  • Development of Investor Decks
  • Foundational Modular Slide Library
  • Fundamental Education for Account Managers, MSLs, Sales Leadership
  • Investigator and Scientific Advisory Boards
  • Investigator Meetings
  • Medical Communications Support: Abstracts, Posters
  • Medical Conference/ Congress Competitive Intelligence
  • Medical Conference/Congress Strategy
  • MSL Soft Skills Training
  • Objection Handlers/ FAQs/ DAQs (Frequently Asked Questions/ Difficult to Answer Questions)
  • One-on-One Key Opinion Leader (KOL) Engagements
  • Product Theaters/Webinars
  • Publication Strategy & Content Writing
  • Scientific Advisory Boards
  • Scientific Platform Development
  • Scientific Platforms
Market Research  >
  • Access & Reimbursement Research
  • Attitudes, Trial, and Usage (ATU) – Baseline & Market Performance Tracking
  • Business Development Due Diligence
  • Clinical Compendia Landscape Mapping
  • Clinical Pathway Landscape Mapping
  • Clinical Pathways Landscape Research
  • Conference Research/Competitive Intelligence
  • EMR Landscape Research and Monitoring
  • EU Payment Systems Research
  • GPO/Contracting Research
  • Market Performance Tracking: Message Recall
  • Patient Treatment Flow/Journey & Buying Process
  • Product Value Proposition
  • Pulse Surveys: Field Team Evaluation
  • Sales Force Effectiveness Research
  • Stakeholder Research & Materials Testing
  • Treatment Landscape Benchmarking & Analysis
  • US Payer Landscape Analysis
  • Value Proposition Development & Testing
Market and Payer Access  >
  • Clinical Compendia and Pathways Strategies
  • Clinical Guidelines, Compendia, and Pathways Maintenance
  • Coding Reimbursement Strategy
  • Electronic Medical Record (EMR) Vendor Engagement Strategy
  • Healthcare Policy Research and Education
  • Multi-Stakeholder Advisory Boards
  • Payer Coverage, Compendia, and Pathways Monitoring
  • Payer Strategy & Engagement