Conference Engagement Strategy
Conferences provide an important opportunity to engage with multiple stakeholders as large groups or in smaller 1:1 settings. IP leveraged its expertise to coordinate multiple types of engagements and gather key insights for its client.
The Challenge
The client was developing a novel targeted treatment and was looking to use the American Society of Hematology (ASH) Congress as an opportunity to engage with KOLs in a number of different methods to ensure effective communication of key data and value proposition for their product in anticipation of the anticpated launch.
The IP Solution
IP collaborated with the client in order to develop and execute multiple engagement opportunities at the conference including identifying and securing appropriate space, reviewing and providing feedback on the client’s corporate slide deck and other support materials, coordinating logistics such as catering, A/V, note-taking, and ensuring a smooth and informative experience for both client and KOLs.
The Results
With the support of IP, the client was able to hold numerous personalized touch points through 1:1 KOL Engagements and host two Investigator Meetings to announce important new product data and gain actionable insights to support their product development and medical affairs strategy.
