• Engaging Community and Academic Physicians in Preparation for Product Launch

    Engaging Community and Academic Physicians in Preparation for Product Launch The Challenge A biopharmaceutical company has in-licensed a new drug that gained FDA approval soon after the agreement went into effect. They want to build relationships with academic medical centers and community oncology practices to engage and educate key decision-makers relative ...

  • Understanding the Patient Journey and Pain Points in Diagnosis

    Understanding the Patient Journey and Pain Points in Diagnosis The Challenge A biopharmaceutical company wants to shift patients indicated for their soon to be approved treatment from allergists/immunologists to oncologists across community practices. The IP Solution IP supported the development and execution of a three-part advisory ...

  • Collecting KOL Insights Into Trial Design

    Collecting KOL Insights Into Trial Design The Challenge A biopharmaceutical company with a novel targeted treatment in phase 1/2A wants to better understand critical success factors for their drug and obtain input on the design of the next phase of clinical trials that will satisfy both FDA regulators and physicians.  Two ...

  • Healthcare Policy Changes Interpreted in Real-Time

    A European-based pharmaceutical company with several products in the US market was under pressure to interpret and respond to rapidly changing US healthcare policies which could potentially impact access for their portfolio of oncology products.

  • A Comprehensive Launch Strategy Leads to Broad Access

    A biopharmaceutical company was in the midst of bringing its first product to market with breakthrough therapy designation. The PDUFA date was fast approaching, and their small team needed guidance to steer them through the complicated access and reimbursement landscape.

  • Understanding the European Market

    A mid-sized pharmaceutical company was looking to enter the European market through a compassionate use/early access pathway but lacked an understanding of the requirements specific to each country that would lead to broad access and reimbursement for their product across Europe.

  • Insight Into a New Therapeutic Landscape

    A precision therapies-focused biopharmaceutical company was bringing their second product to market. In order to support product access at the provider level and drive market share and utilization, it was critical they understood the oncology clinical pathway landscape within two distinct therapeutic classes.

  • Strategizing a Change in a Company’s Focus

    A large, multinational pharmaceutical company was looking to incorporate the patient voice across all stages of product development for their entire portfolio of oncology/hematology products. Their team needed support from a partner with the expertise to reach patients and advocacy organizations, and to develop an overall strategy for their advocacy relations team.

  • A Novel Therapy Seeks to Support Physician Reimbursement

    An emerging pharmaceutical manufacturer sought FDA approval for a first-in-class therapy with potential to offer significant clinical improvement for patients with small cell lung cancer. However, there was concern about reimbursement. For a subset of patients, the therapy had to be administered in an in-patient setting, and current MS-DRG bundled payments were not priced to appropriately cover this type of administration. Without appropriate reimbursement, providers would be less likely to incur the risk in prescribing the novel therapy and access for patients would be severely limited.

  • The Case is Made for New CPT Codes

    A ground-breaking medical device, although recognized by major clinical compendia, was lacking the appropriate Current Procedural Terminology (CPT) codes. This created hesitancy among providers, who feared they would not be reimbursed or prescribing this supportive care technology for their patients.