Business Development and Marketing Manager
POSITION SUMMARY:
Innovation Partners, LLC (IP) is a growing, high-touch biomedical consulting company that partners with a variety of U.S. and global clients to bring their oncology, hematology, and rare-disease innovations to a successful U.S. market launch and commercialization. The Business Development function is an essential operation for the organization which focuses on developing opportunities for revenue generation through the identification and cultivation of relationships with current and prospective clients across med-technology, med-device, and biopharmaceutical manufacturers.
The Business Development and Marketing Manager position offers a unique opportunity to support an essential function of the business through the strategic implementation of business development and marketing initiatives. In this role, the Business Development and Marketing Manager will interact with existing and prospective clients to identify and understand unique client issues and develop strategic objectives and project proposals. In addition to supporting client engagement and revenue generation, the Business Development and Marketing Manager will execute various strategies intended to support the strategic growth of the organization such as collecting client feedback, gathering client and competitive intelligence, and leading client communication initiatives.
- Innovation Partners, LLC (IP) is focused on collaborating with biopharmaceutical, medical device/technology, and molecular diagnostic manufacturers to bring their healthcare innovations to a successful market launch and commercialization.
- Our client roster includes innovators in oncology, hematology, and rare diseases seeking solutions for pre-commercial and post-approval products.
- Our core services and capabilities include market and payer access, qualitative and quantitative market research, and medical affairs and education.
- We have partnered with our clients to support 60+ brand development and launch strategies.
- Our clients seek healthcare and/or stakeholder information, capacity, and relationships that promote access to their innovations – across all stages of the product development continuum.
- Our geographic scope of client base is global, with a predominant focus on US market strategies.
- Innovation Partners is a growing, agile consulting firm seeking motivated individuals flexible to evolving with the changing needs of our clients and IP.
DUTIES & RESPONSIBILITIES:
Business Development (70%)
- Support the Senior Director, Business Development to build and maintain relationships with prospective clients through live/virtual engagements, email communications, and identification of areas for new partnership/revenue generation.
- Work cross-functionally with the Client Operations team to maintain current client relationships in collaboration with the Senior Director, Business Development, and identify areas for expanded partnership/revenue growth.
- Support the Senior Director, Business Development to develop a target list of potential new clients and design an outreach strategy to cultivate new client relationships.
- Support the Senior Director, Business Development to collaborate with department leads to develop client-facing proposals/statements of work including budgets, staffing plans, and project timelines for prospective projects.
- Support and participate in opportunities for virtual and in-person meetings with existing and prospective clients and manage all related logistics including managing calendars, building agendas and coordinating attendees, managing meeting locations, etc.
- Research and report on prospective clients and products in advance of new client interactions.
- Review and analyze various information sources to collate client intelligence reports for internal teams.
- Conduct competitive intelligence research as needed to identify client needs and market trends.
- Lead and execute client survey feedback collection process in collaboration with the Client Operations team.
- Respond to queries and provide updates proactively as per client requests.
- Maintain records related to business development and update internal trackers/databases (such as pending SOWs, contact database, relevant data in internal Knowledge Management System, etc.) as needed.
- Role will interface with direct manager, colleagues in other areas, consultants, vendors, and business leadership.
Marketing and Communications (25%)
- Lead marketing and communication initiatives as defined in the annual business development and marketing plan.
- Lead the development and execution of the annual client networking reception.
- Develop and distribute email communications to current and prospective clients regarding service opportunities and company updates/communications.
- Lead the development of corporate communications, including press releases, at the direction of IP leadership team.
- Lead year-end process to engage & express thanks to clients.
- Work cross-functionally to develop and post updates to Innovation Partners’ website.
- Support social media strategy as needed.
- Liaise with graphic designer as needed to update marketing materials and company collateral.
- Liaise with vendors & consultants as needed.
- As needed, support team members/projects and complete other tasks as assigned.
Team Engagement (5%)
- Model Innovation Partners Core Values at all times.
- Engage in weekly team meetings, quarterly team summits and other team/ planning/ strategy meetings as needed some via Zoom some in-person.
- Prepare reports, materials, and presentations as needed for team meetings.
EXPERIENCE
- Bachelor’s Degree in business, marketing, communications, or related healthcare degree required
- Significant (at least 5 years) prior experience in a Business Development or large account sales role.
- Established (at least 3-5 years) track record of relationship building, account management, and/or sales experience.
- At least 1-2 years’ experience in an oncology-focused organization/agency consultancy (such as pharmaceutical, biotechnology, medical device and technology, advocacy, professional society, non-profit, hospital, etc.) with a network of professional relationships in oncology and/or hematology therapeutic areas.
- Working knowledge of the business of oncology and pharmaceutical manufacturer operations.
- Experience designing and executing marketing strategies and collateral, including developing communications and experience with marketing communications software/platforms.
- Able to conduct secondary research to develop internal content such as client intelligence and background sheets.
- Experience working within CRM(s) a plus
- Experience developing and executing contracts/ SOWs/ MSAs etc. a plus
SKILLS
- Alignment with Innovation Partners values and culture
- Prioritizes relationships and seeks opportunities to develop new partnerships
- Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines
- Self-starter within an entrepreneurial-minded consulting firm, able to take initiative and move projects forwards with limited resources
- Excellent written & verbal communication skills with well-developed interpersonal and presentation skills
- Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
- Strong attention to detail and accuracy
- Excited to contribute to a small but accomplished and values-driven team, willing to lead, assist and support in a variety of ways
- Proven analytical and problem-solving skills
- Ability to work independently and as a reliable team contributor
- Ability to work under deadlines and multi-task capably adapting to changing circumstances
- Willingness and desire to learn and grow
- Able to handle internal and client information while maintaining a high level of confidentiality
- Ability to travel for work up to 25% required. This would include attendance at key oncology/hematology conferences and meetings, annual client reception, in-person visits with high-impact clients, team meetings, and project-related travel, as needed.
- Experienced and competent in using Microsoft Suite/ 365 (Word, PowerPoint, Excel, SharePoint and Outlook)
Physical Demands
The physical demands of this job are consistent with light office duties, working remotely from home.
The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Ability to travel for work up to 25% required. This would include attendance at key oncology/hematology conferences and meetings, annual client reception, in-person visits with high-impact clients, team meetings, and project-related travel, as needed.
The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work Environment
This position’s work environment is in an office, working remotely from home.
The work environment characteristics described here are representative of those encountered by an employee while performing the essential functions of this job.
To perform this job successfully, an individual must be able to perform roles and responsibilities satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Innovation Partners is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
